Publica was appointed by Old Oak and Park Royal Development Corporation (OPDC) to produce a suite of visualisations to help develop, test and communicate emerging innovative planning guidance.

The 34 illustrations created support two new Supplementary Planning Documents (SPD) written by OPDC: Industrial Sites, and Public Realm and Green Infrastructure. The visualisations help articulate OPDC’s ambitious approach to industrial development best practice to a wide audience and aims to build support and consensus for strategies.

Designed to give clarity to designers and developers, the illustrations are technical, animated and characterful, depicting both day and night activity. For the Industrial Sites SPD, the illustrations convey visions for mixed-use neighbourhoods enriched with new civic infrastructure that introduces amenity spaces, supports social interaction and improves ease of movement. Visuals for the Public Realm and Green Infrastructure SPD translate specific design guidance at building scale - green streets, pedestrian-friendly approaches and open spaces that offer high-quality, safe, biodiverse, and equitable environments for residents and visitors.

Inclusion, social value and equality guided our process. Developing an understanding of the area and its communities formed a crucial part of the research phase towards a style and direction for the drawings. The final suite of visualisations is the result of a truly collaborative and iterative process with the planning team at OPDC.