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White City

Dairy Crest Masterplan: Public Realm Strategy

White City

Dairy Crest Masterplan: Public Realm Strategy

 

The former Dairy Crest industrial site sits within the White City Opportunity Area, 110-hectares on the eastern edge of the London Borough of Hammersmith and Fulham. The site is separated from adjacent areas by a number of large-scale infrastructural corridors: railways lines to the east and west and the Westway flyover to the north. The neighbourhoods that surround the Dairy Crest site have a distinct character and a rich network of social and cultural assets.

Publica was commissioned to develop a public realm strategy for the Dairy Crest masterplan at White City. The masterplan, led by Eric Parry Architects, called for new homes, mixed-use development space and the creation of a diverse and well-integrated public realm. Publica developed the key public realm design principles and worked closely with the wider masterplanning team to set a robust landscape architecture brief.

Through in-depth fieldwork, mapping, policy and case study research and analysis, Publica unveiled the characteristics and opportunities presented by the site and the wider area. The site sits within a challenging spatial framework and Publica investigated ways to successfully link the site, both physically and socially, to the adjacent local neighbourhoods.

Throughout the project Publica had a continuous and open dialogue with the client, EPA and the full consultant team that informed Publica’s vision for the public realm within the proposed masterplan. This dialogue also ensured that Publica’s research and intelligence feed into the ongoing design process. Publica also helped the client facilitate early stage stakeholder dialogue with key representatives from local businesses, residents and community groups, as well as the local borough of Hammersmith and Fulham.

  • Title: Dairy Crest Masterplan: Public Realm Strategy
  • Location: London Borough of Hammersmith & Fulham
  • Year: 2011–2012
  • Client: Aviva Investors and Helical Bar