PROJECTS

Menu

White City

Dairy Crest Masterplan: Public Realm Strategy

White City

Dairy Crest Masterplan: Public Realm Strategy

The former Dairy Crest industrial site sits within the White City Opportunity Area, 110-hectares on the eastern edge of the London Borough of Hammersmith and Fulham. The site is separated from adjacent areas by a number of large-scale infrastructural corridors: railways lines to the east and west and the Westway flyover to the north. The surrounding neighbourhoods however, have many distinctive local assets and a rich network of social and cultural provision.

Publica was commissioned by Aviva Investors and Helical Bar to develop a public realm strategy for the Dairy Crest masterplan at White City. The masterplan, led by Eric Parry Architects, called for new homes, mixed-use development space and the creation of a diverse and well-integrated public realm. The aim of Publica’s work was to develop the key public realm design principles and to work closely with the wider masterplanning team to set a robust landscape brief.

Through thorough on-site research, mapping and policy analysis Publica unveiled the characteristics and opportunities presented by the site, the wider area and forthcoming strategic investment. This research fed into informed design principles and the creation of the landscape architect’s brief. The site sits within a challenging spatial framework and our work investigated ways to successfully link the site, both physically and socially, to adjacent local neighbourhoods.

Throughout the project Publica had a continuous and open dialogue with the client, EPA and the full consultant team, in order that research and area intelligence could inform the ongoing design process. This dialogue was instrumental in ensuring that Publica could develop a thorough and critical vision for the public realm within the proposed masterplan.

Publica also helped the client facilitate early stage stakeholder dialogue with key representatives from local businesses, residents and community groups, as well as the local borough of Hammersmith and Fulham.

  • Title: Dairy Crest Masterplan: Public Realm Strategy
  • Location: London Borough of Hammersmith & Fulham
  • Year: 2011–2012
  • Client: Aviva Investors and Helical Bar